Online Reputation Management (ORM) – listen, engage, measure.
Now there’s a buzzword for you. We use it because it’s come to be called that. What we really do is help you to listen to what your customers and other observers are saying about you online. We monitor and analyse these conversations – and then we help you to engage in them. Properly and practically.
We help you to listen to people and respond to them meaningfully. It’s the oldest method in the book – the village shopkeeper making friends with customers – knowing them, listening to them, responding to them. It really is that simple – and we don’t try to make it any more complicated either, just for the sake of it.
It’s practical and hands-on interaction with your customers. It’s about resolving customer issues, providing information and correcting inaccurate information that is spreading across the Web. It's about taking control of your online reputation (there’s that phrase again) and enhancing it to the benefit of your business – honestly and in constant conversation with those who matter most in the whole affair – your customers.
Just for good measure we can help you to:
• engage in effective public relations by understanding who the real influencers are
• have an early warning system for reactive and defensive PR
• reach out to customers more cost effectively using low-cost social media platforms
• gain insight into consumer perceptions about your products and brand as well as those of competitors
Radian6
Acceleration Media are Authorized Radian6 Resellers. We offer the licensing and training of the product locally, to both agencies and clients direct.
While you’d be excused for thinking that this is something straight out of a 1950s sci-fi magazine, Radian6 is one of the most feature-rich, flexible and quick ORM tools to deploy.
Radian6 provides a self-service platform for monitoring, measuring and engaging in online conversations in real time. (You could call it eavesdropping, but it’s probably better not to.) It only requires a web browser, as data is displayed in an easily configurable dashboard that is updated in real time.
The workflow module allows you to engage directly with influencers, route assignments internally, and tag conversations.
And here’s the best part. We’ve all heard of social media networking by now – and to some it seems impenetrable (how do you, as a company, inveigle yourself into Twitter conversations without coming across as the awkward kid trying to be one of the crowd?).
Unlike many ORM platforms, Radian6 covers all forms of social media including blogs, top video sharing sites, top image sharing sites, forums, opinion sites, mainstream online media, Google Buzz and Twitter.
Radian6 offers the following functionality:
• Listening - real time monitoring of when your company or products are mentioned, of issues and competitors - with the ability to quickly find the most important relevant conversations.
• Measurement - the ability to analyse buzz about your company and its products, issues, competitors, as well as outcomes of specific marketing campaigns and social media investments.
• Engagement - the ability to manage real-time responses across a team, as well as assign tasks to people, manage task lists, and categorise posts based on priority and the type of post.
Radian6 makes it simple for you to look after your online reputation and to craft and execute strategies and tactics in response to the conversations that customers and influencers are having.
And we can do it all for you – relieving you of the need to worry about the background technology so you can just get on with the conversation. Or, if you prefer to really get your hands dirty, you can licence, run and manage it yourself. We’ll train you and back you up with support.
Contact us to find out more about our ORM services.
