Experience
This is the part where we tell you about our achievements. It’s designed to impress and make you want to work with us. Yes, we have a lot of experience – gained over 11 years of online operations.Yes, we’ve worked with both international and local clients; with numerous agencies and directly with clients across a broad range of industries, demographics and countries.
Yes, of course we have acquired not only lots of knowledge and know-how, but also very detailed information on what is required to succeed in different market segments and what works for different markets.
Yes, we crunch the numbers and use data to give us insights into media owner performance, demographic behavior and industry performance across various segments.
But of course all of this is academic for you. Because unless we can apply all of this in meaningful ways to YOUR digital marketing needs, it’s useless to you. So that’s what we focus on, unwaveringly.
It’s not about what we’ve done for others – it’s about what we can do for YOU.
We use all of this experience to build up an online profile that is relevant to you and your campaigns - to make them relevant and valuable.
Perhaps most importantly, it allows us to bring our own unique and personal body of knowledge and experience to bear on your campaigns, rather than merely relying on the same research data that everyone else has access to.
Having said this there are a few things we are quite proud of.
We were the first South African agency to:
- Implement third-party ad-serving
- Geo-target online media campaigns – advertising at a geographical level allows us to target users coming from aparticular country or region - even down to city level
- Use Rich Media in our campaigns
- Integrate paid search and online media campaigns
