What is web analytics?
Web analytics is all about measuring, collecting, analysing and reporting on data that is collected from visitors when they engage with your site. You can see exactly what they did on your website – what pages they looked at, what they clicked on and the paths they followed to get the information they wanted. You can also see where a link in this chain has failed – and learn how to increase successful conversions by fixing it.
The power of analytics
Most companies gather web analytics and use it in a basic reporting form. We can do so much more for you. We will assist in growing your analytical power and turning these reports into more meaningful actionable insights to improve your site’s goals. And, it goes without saying by now, increasing return on investment.
Our Analytics services:
We take a consultative partnership approach to web analytics. We understand that every business has different objectives, requirements and strategies.
Our services include:
• Creating and mapping KPI's (key performance indicators) to your business needs.
• Creating a reporting dashboard of these KPIs for every relevant person in your organisation.
• Education and training on the use of these dashboards, so that analysis and interpretation is correct
Contact us to find out how we can assist you in using web analytics to their full potential.
