This is our bread and butter. We not only know all the theory, we know how to apply it successfully – and, most importantly, we know how to apply it taking YOUR needs into account. We don’t take a one-size-fits-all campaign and try to shoehorn you into it – while pretending otherwise, of course.
We first sit down with you so we can thoroughly understand your business needs – why you need to run campaigns, and what you need to get out of them. Based on this, we craft campaigns around this – not the other way round.
We closely manage all your campaigns, constantly fine-tuning them for optimal results, and implementing lessons from previous campaigns on new ones.
Campaigns need to be finely managed. You need to quickly identify what is working and what isn’t, and swiftly make campaign changes that will ensure optimal performance, value for money and return on investment. We help you to do this by continually monitoring your campaigns, using a wealth of data that we are able to track (once again using the powerful technology that we love so much – and that you’ll grow to love too).
Control, flexibility and immediate feedback
We use industry-leading ad management and ad serving platforms to give us greater control and flexibility, and the ability to effectively track campaign performance on a vast range of measures. This allows us to be immediately responsive to campaign performance dynamics.
Measurability is key to online success
We are able to track everything from how a campaign is delivering against its objectives, to which creative execution was the most successful, which placement has delivered the highest number of leads, and much more. We use this information to continually optimise the campaign against its objectives.
Learning from campaigns
We also don’t keep this all to ourselves – we share everything with you. Once the campaign is completed, we summarise all findings into insightful reports that you can take action on. We don’t do analytics for the sake of it. We help you to understand what the numbers mean and advise you how to implement lessons learnt. So that your next campaigns are even more successful.
For those of you who prefer a bit of tech-speak…
Our advanced Reporting Suite allows you to use Cross-channel Analytics - looking at the combination of Search & Display, the Customer Pathway to Conversion, the Time Lag to Conversion, Advanced Frequency and Reach and Creative Optimisation.
The rest of you can start reading again now – we’ll show you what this is all about when the time comes.
Read more about our Media Planning & Buying as well as Search Engine Marketing services.
